Pilar Rocha-Goldberg

About Pilar

Pilar Rocha-Goldberg is the President & CEO of El Centro Hispano, Inc. Her work includes providing direction and leadership, implementing strategic goals and objectives, and ensuring that the fiscal and legal responsibilities of El Centro Hispano are met. In addition, Pilar represents El Centro Hispano in the community and advocates for the Latina community.

Pilar’s current focus is on strengthening the organization for sustainability.

Pilar also serves as a Member of Chancellor’s Health Advisory Board at Duke University; Member of the Durham Tech Community College Board of Trustees; Vice-Chair of the Aging Well Durham Board; Member of the Carolina Small Business Development Fund Board; and Member of the North Carolina Blue Cross Blue Shield Foundation. She is also owner, teacher, and choreographer of Takiri Folclor Latino Dance Group.

Pilar has a bachelor’s degree in Dietetics and Nutrition from the School of Sciences at Pontificia Universidad Javeriana in Bogotá, Colombia. Previously, she worked at Duke University Medical Center where she translated and ran a Spanish-language program for hypertensive Latinos (HIP Latino), which later she implemented as a wider nutrition program at El Centro Hispano [Salud Integral]. Pilar is married to Dr. Ronald Goldberg and they have five children and nine grandchildren.