Cultural Arts

Why It Matters

The local arts sector, and the creative people it employs, enhances the quality of life, stimulates innovation to attract and retain talent, provides a magnet for cultural tourism, and contributes to overall economic vitality. Historically, $377 million of spending and event-related spending is generated by nonprofit arts and culture audiences in the Triangle every year – making up a large and vital portion of our regional economy. Research has shown that engagement in the arts has positive effects on health, positive impacts on children's social and emotional development, and has a role in influencing social change.

Despite the wide-ranging benefits, however, cultural arts organizations face ongoing challenges to their sustainability. Even before the impacts of the COVID-19 pandemic, nonprofit arts organizations struggled with competition for resources and audiences, inadequate performing and rehearsal space, and lack of funding. In research conducted by North Carolina State University’s Institute for Nonprofits, groups working in the arts self-reported lower organizational capacities than others in the nonprofit sector, making it harder for them to grow, evolve, and reach expanded audiences.

Additionally, it is imperative to invest in arts organizations that are making art reflecting the ever-growing diversity of the Triangle and are accessible to all its residents.